The Publishers' Advertising Advisory Bureau (PAAB) is an association of Australia’s major newspaper and magazine publishers which was established over 30 years ago to provide a united voice for publishers on issues affecting the industry as a whole.

It is the pre-eminent industry Advisory Body on matters relating to advertising. The Bureau provides advice to its publisher members and their constituent publications, on legal and other issues affecting advertising. On behalf of the industry, the PAAB delivers submissions, where advertising restrictions or prohibitions are being considered by governments or their agencies.

The Bureau, because of its knowledge of regulatory issues and changes, is uniquely placed to "protect" publishers.

At the PAAB we pride ourselves on our extensive knowledge of the estimated 160 pieces of Commonwealth, State and Territory legislations, which include requirements on advertising, the various professional and industry Codes of Practice/Ethics, along with publishers’ legal obligations under the Trade Practices Act and Fair Trading Acts.

We believe that with all advertisements, the more pertinent information included in the advertisement, the more likely it is that readers’ expectations will be met, and the less likely it is that the advertisement will be subject to any complaint.

It is hardly surprising therefore, that the Bureau’s members increasingly refer all manner of advertisements to the Bureau for advice particularly those involving consumer protection issues which impose legal obligations on the publishers themselves.