ABOUT US

The Publishers' Advertising Advisory Bureau (PAAB) is uniquely placed to provide advice on the content of advertisements to its members.

We pride ourselves on our extensive knowledge of the estimated 160 pieces of Commonwealth, State and Territory legislations, which include requirements on advertising, the various professional and industry Codes of Practice/Ethics, along with publishers' legal obligations under the fair trading legislation.

We believe that with all advertisements, the more pertinent information included in the advertisement, the more likely it is that readers' expectations will be met, and the less likely it is that the advertisement will be subject to any complaint.

It is hardly surprising therefore, that our members increasingly refer all manner of advertisements to us for advice, particularly those involving consumer protection issues which impose legal obligations on the publishers themselves.

The PAAB maintains a cordial and professional relationship with a number of Government and Regulatory Bodies.

We deliver submissions representing the interests of the industry where advertising restrictions or prohibitions are being considered by governments or their agencies.

The PAAB, uniquely amongst media, is a full member of the Therapeutic Goods Advertising Code Council which ensures that the Therapeutic Goods Advertising Code is current, relevant and reflects community values and standards.

OUR MISSION

At the PAAB we commit ourselves

to attain the highest possible standard in all that we undertake and to provide superior services on an effective and
resourceful basis;
to be a leading industry resource and to achieve creative and practical solutions;
to understand the issues that affect both our Members and their clients, by responding rapidly to the ever-changing advertising regulatory environment;
to cultivate new, and strengthen the existing relationships with government, regulatory authorities and industry bodies;
to work hard for the success of our members and the PAAB;
to maintain the highest standards of professional integrity and to have a genuine enthusiasm for what we do.

Our priority and commitment is to offer, at all times, a world class service to our members.