As a Member of the Publishers' Advertising Advisory Bureau our publication fully supports the Bureau’s Advertising Code
of Practice, which states:

In accordance with our belief that the maintenance of high standards of advertising builds character and good
business we will, at all times, and to the best of our ability, only publish advertisements which:

  1. comply with, and not encourage breaches of Commonwealth law and the law of the relevant State or
    Territory;
  2. are truthful and not misleading or deceptive;
  3. are clearly distinguishable as advertisements;
  4. do not disparage identifiable products, services or competitors in an unfair or misleading way;
  5. do not contain anything which, taking into full account both the nature of the specific readership and
    generally prevailing community standards, is likely to cause serious offence to the community or a
    significant section of the community;
  6. advertise any product meant to be used by, or purchased by children, and shall not contain anything that
    includes dangerous practices which would result in their physical, mental or moral harm.
    Advertisements should not encourage children to place pressure on their parents to purchase the
    product advertised;
  7. will not contain content which in any way discriminates against or vilifies a person or section of the
    community on account of race, ethnicity, nationality, sex, age, sexual preference, religion, disability or
    political belief; and
  8. will not include statements which may take advantage of community expectations in relation to
    protecting the environment, recycling or energy and water efficiency by representing distinctions or
    benefits in products or services in a misleading way. Any claims made should be scientifically sound
    and appropriately substantiated.

“To promote, protect and further the interests of its publisher members; to encourage high standards of advertising and to provide an advisory service and reference point for its members on industry regulation and advertising matters.”

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