Members of the Australian Publishers´ Bureau fully supports the Bureau´s Advertising Code of Practice, which states:

In accordance with our belief that the maintenance of high standards of advertising builds character and good business we will, at all times, and to the best of our ability, only publish advertisements which:

1. Comply with Commonwealth law and the law of the relevant State or Territory.
2. Do not encourage breaches of Commonwealth law or the law of the relevant State or Territory.
3. Are truthful and not misleading or deceptive.
4. Are clearly distinguishable as advertisements.
5. Do not disparage identifiable products, services or competitors in an unfair or misleading way.
6. Do not contain anything which, taking into full account both the nature of the specific readership and generally prevailing community standards, is likely to cause serious offence to the community or a significant section of the community.
7. Advertisements for any product which is meant to be used by, or purchased by children, shall not contain anything that includes dangerous practices which would result in their physical, mental or moral harm. Advertisements should not encourage children to place pressure on their parents to purchase the product advertised.